Mass media is critical to marketing success and it doesn’t get any more mass than TV. TV captures the attention of your target audience and connects with them in a unique and impactful way.
TV generates fame and word of mouth
With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and more sales.
Capture
attention
Deliver
results
Whether you’re looking to launch a new brand or build an existing one, generate leads or drive purchase, TV is proven to deliver short and long-term business results.
While the hype might lead to you believe you’ll get the best results on social and digital platforms, the statistics tell a different story
- 2.4xEffective than social video at driving sales impact9xLong impact as Facebook and YouTube2xActive attention of YouTube15xActive attention of Facebooknextprev
Trusted platform
Australians trust TV which halos onto TV advertising. Ads shown on TV receive greater attention, which is maintained for longer. While there are more streaming platforms than ever, TV still has the biggest audiences by far, and burns longer and stronger than other video platforms.
Source: ThinkTV
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