Now Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry.
VOZ has arrived
It’s a world-first. It brings all viewing data together in a single database to provide a real picture of total TV across screens. It’s a big deal, but what actually is it and how does it work?
We get it. The shift is massive. All marketers across all agencies and clients should feel comfortable with how they are investing their media dollars. That’s why we’ve created this handy Marketers’ Guide to VOZ.
Unrivalled national coverage
Broadcast TV, 7plus and with the acquisition of Prime, Seven has an endless supply of premium, brand safe content across our screens to more Australians than any other media business.
Unified measurement
Best in class,
robust measurement
- 20,000+Viewers in OzTAM + RegionalTAM panel homes65,000+Survey respondents per year2,500+Streaming TV meters16M+VPM connected devicesnextprev
The big shift
VOZ tackles one of the most persistent challenges in the media industry. By assigning a universal ID to every viewer behind a device, VOZ Streaming creates new, stronger opportunities for optimising frequency on BVOD and measuring deduplicated reach and frequency with linear TV.
It’s a big shift from anonymous device-level frequency management to a universal ID system, and one that sets a gold standard for total TV trading.
Streamlined solution
VOZ allows the industry to have a comprehensive activation solution, enabling advertisers and agencies to plan, buy and measure total TV using a single standard currency. This consolidation simplifies the complex TV advertising landscape and streamlines the entire process for both advertisers and broadcasters.
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