RED Engine TV
With the ever-increasing demand for brand-funded programming, Seven West Media expanded its RED Engine Division, which specialises in all IP related content, promos and integrated TVCs, to add long-form branded content to its offering with the introduction of RED Engine TV.
RED Engine TV is equipped with the expertise to create brand-funded programs that your audience will actively choose to watch and as a result its programs have been nominated for multiple industry awards. It has full production capabilities – from program conception through to broadcast. The team is led by some of the most experienced and talented TV producers in Australia.
Since its conception RED Engine has been internationally recognised with six Promax World and three Promax ANZ awards.
RED Engine TV has been nominated for three awards at the 2014 BE Awards for its work on 'Reserved for Friends' program for Jacobs Creek; in the categories of Best Brand-Commissioned Project, Best Brand Content Campaign and Best Integration or Brand Storytelling (non-fiction). RED TV program 'Singapore Sling' for Singapore Tourism Board was awarded National Finalist in the Australian Marketing Institute Awards in 2014.