nabo gets new member sign-ups
Who’s nabo? nabo is a social network for your suburb. Its focus is on connecting residents of a suburb with one another to create strong & safe communities.
What did nabo want to achieve? Drive website traffic & new member sign ups at www.nabo.com.au.
Did TMS advertorials deliver for nabo? YES! TMS was the best performing marketing channel in the marketing mix at launch. Specifically the TMS advertorials were;
- 110% more effective than Facebook at driving acquisitions
- drove Nabo traffic up by 3,000 visits per 4 minute airing which significantly exceeded targets
- drove up to 1,100 new sign up per 4 minute airing which significantly exceeded targets
Campaign by Seven Sales - Advertising Content team