Red Rooster sales uplift
Red Rooster, Bohemia and Seven Affiliate Sales worked in partnership to develop an integrated campaign which focused on Red Rooster building a deeper consumer connection with Regional Queensland residents.
This campaign featured a geo-targeted vignette series featuring local franchisees and their community involvement, community grant viewer competition, online, and network program line ups.
The campaign was very well received and resulted in sales uplift across Regional Queensland franchisees. A ‘Thank You’ vignette series featuring the community grant recipients was then produced which highlighted community work that’s occurring within Regional Queensland communities.
For further information contact Stephen Johnston - National Brand Partnerships Manager firstname.lastname@example.org