Record Breaking Launch
Seven West Media’s first-ever live streaming of the Melbourne Cup set a new Australian record. 488,000 devices live streamed the event throughout the day. This is the largest ever daily streamed video audience for Plus 7 and Yahoo!7.
For the main race, more than 340,000 concurrent live streams occurred via mobile or desktop devices. To put that into perspective, an audience of over 300,000 is three times larger than the Australian live stream of the FIFA World Cup.
Plus7 is now streaming 7,7TWO and 7mate live, 24/7, across all markets.
We introduced the nation to the benefit and value of enjoying exclusive live streamed video content on mobile and online – out of home and in their hands – TV everywhere!
For further information contact Clive Dickens - CDickens@Seven.com.au
Campaign by 7Digital