Priceline YOY sales lift
The Priceline ‘You Beauty’ campaign seeks to recognise and celebrate the cultural diversity of Australian women.
Featuring inspirational, identifiable and beautiful talent ambassadors, of different ethnic backgrounds, the multi-platform campaign looked to explore what it is that makes Australian women beautiful inside and out.
By connecting and speaking to women of all ages and backgrounds the campaign enhances the brand positioning that Priceline cares for all Australian Women.
Both media and marketing targets were achieved.
For further information: HelloRed@seven.com.au