seven network
Last updated 14 November 2014
video

Results

My Kitchen Rules was a resounding success for our partners.

  • More than half of My Kitchen Rules sponsors are non-food clients
  • Hyundai’s car challenge has brought together contestants with their brand, 15% more effectiveness than Hyundai’s average TVC.
  • Coles – Working with Coles our dedicated farmers challenge became one of the highest rating episodes this year.
  • MKR had 4 out of 5 Australians singling Dettol out as their most trusted brand.
  • Red Fusion will bring insights to our food platforms so we can deliver personalized recipes through a dedicated hybrid TV food channel
  • Clients becoming part of MKR have posted double digit sales increases, cleared stock, seen a serious increase in brand awareness and intent to purchase drivers  
  • Together through Red Engine that we’ve created innovative solutions for brands delivering outstanding results within one of Australia’s biggest shows.

For further information contact Chris Fifer – CFifer@Seven.com.au

Campaign by SEVEN SALES

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