Award winning campaign
Last updated 07 July 2015
video

Results

Every point of Australian Open Tennis in January 2015 was streamed live across FTA, mobile, tablet, desktop and Hybrid TV. Two global and one local technological first were required to deliver this live sports coverage innovation!

The Live TV everywhere experience delivered;

  1. Unrivalled choice for viewers -  all 600 matches, on up to 16 courts, streamed live and available across all devices – GLOBAL FIRST
  2. Real-time interaction for viewers – social media walls, player profiles, real time stats – Hybrid TV FIRST in AUSTRALIA
  3. Ability to monetise live streaming through mid-roll ad insertion – GLOBAL FIRST

Phenomenal results were delivered for all involved. The live broadcast coverage was up by 6%. For clients, brand awareness and brand equity measures increased 1.7x and 5.3x consecutively.

“Australian Open Live Streaming” won two categories at the 2015 Spark Awards for Media Excellence in Singapore – Most Innovative Technology and Most Improved Offering by a Media Owner.

It was also commended in the hotly contested category of The Multiscreen & Streaming Prize at the recent VideoNet Connected TV Awards in London

For further information contact Jo Moses - JMoses@seven.com.au 

 

Campaign By Multiplatform

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