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News out of Upfronts 2020

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Our proposed merger with Prime will see us reach 90% of all Australians all in one place. It will make us the biggest broadcast, premium video and news network in Australia.

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Seven’s content led growth strategy is anchored by 30% more investment in tentpole programming, a return to leadership with stripped shows 52 weeks a year. This refreshed and refocused strategy represents the most exciting opportunity for partners to reach their key demos, including more 25-54s, in 2020.

New Entertainment in 2020

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Food superstars Matt Preston and Gary Mehigan join Manu Feildel for PLATE OF ORIGIN. Launching with the power of the Tokyo 2020 Olympic Games, this international cooking competition will be on a scale that Australia has never seen before; reaching not just every corner of this country but also overseas. Let the flames begin. PLATE OF ORIGIN is a Seven Studios production.

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The world’s greatest reality show returns to shake things up. But if you think you know BIG BROTHER, then think again. This time, everything has changed. The only question is, when BIG BROTHER returns... are you ready to play? BIG BROTHER is an Endemol Shine Australia production for Channel Seven.

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“Edward Scissorhands meets Dance Moms meets Survivor” – that’s how host Rebel Wilson describes her new competition dog styling series POOCH PERFECT. Aussie dog lovers and fur-parents will go mutts over the epic transformations as 10 professional dog stylists take their clippers to beloved pooches of every shape, size and breed in this pawsome competition. 

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It’s created more happily-ever-afters than any other dating show, with nine marriages and 19 babies in Australia (with another on the way) and 147 marriages and 280 babies worldwide. Now, Australia’s most successful love show is back with a new crop of single farmers who are ready to find their soulmate.

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From master creator Bevan Lee (A Place To Call Home, Packed To The Rafters, All Saints, Winners & Losers) comes this bold, seductive, glamorous new thriller featuring a world class ensemble cast led by British actress Hermione Norris (Cold Feet, Spooks, Luther). Norris stars as Cate Walford, whose harsh, vicious, business tycoon husband, Phillip (Philip Quast, Picnic at Hanging Rock, Hacksaw Ridge) fights to dominate his family as he faces his mortality. 

 

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Based on the hole-in-one hit format Holey Moley for America’s ABC Network, MEGA MINI GOLF is an extreme miniature golf competition set on a larger-than-life obstacle golf course. Aussie mini-golf lovers of all ages and backgrounds will have the chance to tee off on the most epic course ever devised in this country, competing head-to-head on supersized holes. 

Revolutionary solutions

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Cementing Seven’s status as a market leader in technological innovation, 7CAP is Australia’s first Contextual Ad Placement service for broadcast television. By partnering with Amazon Web Services, machine learning identifies thousands of moments in Seven programming, from objects to scenes to emotions. 7CAP then matches the partner’s ad creative to the most contextually relevant moments in a program. With 7CAP the effectiveness of online search and targeting arrives to broadcast.

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CODE 7 is Seven’s easy, one place to buy solution. Using a combination of technology, process and people, CODE 7 is fast, guaranteed audience delivery for broadcast and digital. With no makegoods and guaranteed audience, CODE 7 will deliver increased effectiveness for Seven’s partners and make Seven the easiest network to partner with. CODE 7 will be seamlessly integrated into the future industry platform for cross screen trading and VOZ.

Sport

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With just one hour separating the east coast of Australia and Japan, Tokyo 2020 will reach over 21 million people on broadcast, creating the single largest opportunity to reach Australians in the history of broadcast television. A combined 30 days of Olympic and Paralympic coverage, across 7 and 7TWO on broadcast and 40-plus channels on 7plus, will dominate the Australian psyche and deliver key demographics and niche demographics at a scale never seen before. More.

AFL

Coming off one of the most competitive seasons seen in 2019, 7AFL’s coverage of the 2020 AFL Premiership Season promises to be captivating viewing from the first bounce in March right through to the final siren of the 2020 AFL Grand Final on the last Saturday in September. Seven's 2019 AFL coverage reached over 14M Aussies.

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7Cricket returns for its second summer of cricket in 2019-20. The condensed Big Bash League season will deliver a better experience for viewers, with more primetime BBL finals and for the first time, a strategic time-out. More day/night test matches and games into November will deliver the best summer of cricket yet, live, free and in HD on Seven.

More out of Upfronts 2020

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Seven’s new, exclusive partnership with Carsguide will for the first time enable partners to reach auto intenders at every stage of their purchasing journey. The partnership is a game changer in the way auto, insurance and finance brands reach their target consumers.

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Australia’s number 1 multi-channel 7mate will go high definition in 2020, providing an enhanced experience for partners and viewers alike. 7mate dominates multi-channels for the hard-to-reach M16-54 demographic and in 2020, Seven will launch a similar channel strategy for 7flix targeting younger female demographics.

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7plus is the fastest growing commercial free-to-air VOD platform in the country, up 54% year-on-year. Over 6500 hours of content now sits within 7plus. BVOD attracts younger audiences to broadcast content. Over 50% of 7plus audience is aged under 40 and over 75% is aged under 55. 7plus will be our Olympic Hub with up to 35 streams of content attracting up to 5m Australians to the service over the course of The Games.

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7NEWS is Australia’s most watched news service for the 16th consecutive year and continues to go from strength to strength, increasing viewers in 2019.

7NEWS.com.au is one of the top five digital news brands in the country.

Refreshing in 2020

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Chef vs Chef, Fans vs Faves, House vs House – this is MY KITCHEN RULES: THE RIVALS. In an MKR first, five former favourite teams go head-to-head with five new teams in the fiercest competition yet. Each group of teams will be living together in separate houses and they’ve all got something to prove - especially their group mentors, Manu Feildel and Colin Fassnidge. 

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On HOUSE RULES in 2020, the stakes have never been higher with new judges, new hosts and “next level” surprises which push the teams harder than ever – and it all comes together 33 stories high. Eight new teams will have to prove their worth in the toughest challenge in the show’s history – the transformation of a high-rise penthouse on the Gold Coast.

Returning in 2020

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In 2020, the country’s No. 1 Australian drama will explore stories of love, romance, betrayal and psychological obsession. We see the introduction of a new family which will inject an exciting dynamic to the stellar ensemble cast. And after a tragedy rocks the town, we will watch the community come together at the most unexpected wedding the Bay has ever seen to celebrate a precious second chance at love.

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BETTER HOMES AND GARDENS will be fresher and brighter in 2020 with exciting new content across technology, health and fitness and motoring along with all the ideas and inspiration audiences have come to expect from Johanna Griggs and the team. Australia’s No. 1 lifestyle show is turning 25 in 2020 and it’s only getting better. 

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Seven staples. Sunrise leads breakfast TV for its 14th consecutive year, while The Morning Show is No. 1 for its 12th consecutive year. The Chase Australia has won every day this year and has grown audience share year-on-year. 7NEWS is Australia’s most watched news service for the 16th consecutive year.

Seven in 2020

Refreshed, refocused, renergised,

returning to leadership.